In the world of email marketing, the Call-to-Action (CTA) button is the unsung hero. CTAs provide a sense of direction to your emails, and that direction isn't always about making a sale.

In this blog, we'll look at a mix of Black Friday and Cyber Monday strategies, from clever discounting to non-discount promotions to provide you with a range of innovative ways to captivate your customers this BFCM season.

As Black Friday and Cyber Monday (BFCM) loom, the spotlight often lands on crafting irresistible deals and eye-catching campaigns. But there's an equally critical component that could make or break your BFCM success: your email and SMS subscriber lists.

Amidst the torrent of promotional emails and limited-time offers, one question persists: how can your brand cut through the noise and resonate with discerning shoppers?

The Black Friday and Cyber Monday (BFCM) rush is inevitable, with every brand vying for consumers' attention and a slice of the vast revenue pie. How can your brand shine brightest amid all the clamour?

In e-commerce, every click matters. Generating a staggering 70.5% higher open rate and 152% higher click-through rate than one-size-fits-all email campaigns, automated flows might just be the key to converting leads to customers.

Every online shopper has been there. You’ve viewed a product or added it to your basket with every intention of coming back and making a purchase, only to revisit the site and discover that the item you had your eyes on is suddenly out of stock.