In this blog, we’ll look at the key elements of a successful winback flow and explore how to tailor your approach based on your brand’s needs. After all, keeping the customers you already have is far more cost-effective than chasing new ones. 

Email automation is the unsung hero of eCom marketing. Unlike one-off campaigns, flows work quietly in the background, triggered by customer actions to deliver hyper-relevant messages that engage and convert.

In this comprehensive guide, we’ll walk you through the essential email flows every eCommerce brand needs, from foundational to more specialised automations, with examples from leading DTC brands and actionable insights from our in-house Klaviyo experts.

Have you ever wondered why some of your emails hit the mark while others fall flat? It’s not always about the copy or design, but instead, sending the right message to the right people at the right time. In this blog, we’ll look into how behavioural segmentation works, why it’s a must-have for your email strategy and the specific KPIs it can improve. We’ll also break down the different types of behavioural segmentation so you can start segmenting like a pro. 

Social media is all about grabbing attention in the moment and drawing potential customers in, while email focuses on building lasting connections. Combined, they create a well-oiled machine that keeps your audience engaged at every touchpoint. 

The busiest time of the year for eCommerce is right around the corner — Black Friday Cyber Monday (BFCM) is the most anticipated annual shopping event, and now is the time to start preparing. 

Your welcome series is your chance to show customers who you are and what you’re about while guiding them toward their next step, whether that’s exploring your products, completing a purchase, or simply getting to know your brand. An excellent welcome email doesn’t just inform; it starts a relationship with every customer.

Learn how to use quizzes to boost conversions, strengthen customer retention, and give your holiday marketing a personal touch—all with data your customers are happy to share.

Ever sent an email you were sure would blow up your sales, only to see dismal open rates and little engagement? Chances are, your emails are going straight to the dreaded spam folder. 

In this post, we’ll cover why email deliverability matters, how to spot issues, and what you can do to fix them—just in time for BFCM!

We’re going to break down exactly why personalised emails aren’t just a nice-to-have but a necessity for any brand serious about building customer loyalty. Plus, we’ll share some tips on how you can start personalising your emails. 

Your VIP customers are the backbone of your brand. They’ve already shown their loyalty, and now it’s your turn to show some appreciation. 

In this post, we’ll explore a few creative ideas for deepening your relationships with highly engaged customers and keeping them coming back for more. Because we all want to feel special sometimes.