Strong deliverability is the difference between reaching inboxes and shouting into the void. Getting this right is non-negotiable whether you use Klaviyo or any other ESP. In this guide, we'll explain why deliverability matters, how to protect it, and what to do if things go wrong. 

There’s nothing worse than missing a key moment with a customer because no one on your team knew it happened. Unless someone’s manually checking profiles or dashboards 24/7, these things slip through the cracks. That’s why Klaviyo’s Internal Alerts exist. They’re built to quietly tap your team on the shoulder when something important happens. 

We’ll show you how to configure the suppression webhook, explain what key inputs you need, and how to test your setup to keep your email list clean without manual intervention. No technical background, API experience, or coding skills required. This guide is all you’ll need. 

In this blog, we’ll look at the key elements of a successful winback flow and explore how to tailor your approach based on your brand’s needs. After all, keeping the customers you already have is far more cost-effective than chasing new ones. 

In this comprehensive guide, we’ll walk you through the essential email flows every eCommerce brand needs, from foundational to more specialised automations, with examples from leading DTC brands and actionable insights from our in-house Klaviyo experts.

Have you ever wondered why some of your emails hit the mark while others fall flat? It’s not always about the copy or design, but instead, sending the right message to the right people at the right time. In this blog, we’ll look into how behavioural segmentation works, why it’s a must-have for your email strategy and the specific KPIs it can improve. We’ll also break down the different types of behavioural segmentation so you can start segmenting like a pro. 

Social media is all about grabbing attention in the moment and drawing potential customers in, while email focuses on building lasting connections. Combined, they create a well-oiled machine that keeps your audience engaged at every touchpoint. 

The busiest time of the year for eCommerce is right around the corner — Black Friday Cyber Monday (BFCM) is the most anticipated annual shopping event, and now is the time to start preparing. 

Your welcome series is your chance to show customers who you are and what you’re about while guiding them toward their next step, whether that’s exploring your products, completing a purchase, or simply getting to know your brand. An excellent welcome email doesn’t just inform; it starts a relationship with every customer.

Learn how to use quizzes to boost conversions, strengthen customer retention, and give your holiday marketing a personal touch—all with data your customers are happy to share.