Ever sent an email you were sure would blow up your sales, only to see dismal open rates and little engagement? Chances are, your emails are going straight to the dreaded spam folder. 

In this post, we’ll cover why email deliverability matters, how to spot issues, and what you can do to fix them—just in time for BFCM!

We’re going to break down exactly why personalised emails aren’t just a nice-to-have but a necessity for any brand serious about building customer loyalty. Plus, we’ll share some tips on how you can start personalising your emails. 

The busiest time of the year for eCommerce is right around the corner — Black Friday Cyber Monday (BFCM) is the most anticipated annual shopping event, and now is the time to start preparing. 

Your VIP customers are the backbone of your brand. They’ve already shown their loyalty, and now it’s your turn to show some appreciation. 

In this post, we’ll explore a few creative ideas for deepening your relationships with highly engaged customers and keeping them coming back for more. Because we all want to feel special sometimes.

As a business owner or marketer, it's easy to focus on acquiring new shoppers, but retaining those hard-won customers is where true long-term success lies. This is where retention metrics come in, providing crucial insights into how well your business is doing to keep customers engaged. Keep reading as we reveal the top retention metrics you should pay attention to and all the strategies you need to improve them.

Ever noticed how some subscribers just seem to fade away, like the last rays of the sun on a nice evening? Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.

Without customer acquisition your business would not grow—and we’ve got more than a few tips to help in this area. But be careful not to overlook the goldmine you’re already sitting on: your existing customers. Luckily, your magic potion for increased loyalty lies just at your fingertips, in your email marketing strategy.

Capturing the attention of your audience is both an art and a science, particularly in building your email marketing lists. Enter the email pop-up, a marketer’s necessary evil. While annoying by reputation, these little automated windows hold a lot of power when it comes to growing your subscriber base. In this guide, we take a look at these components to offer our insights and best practices for crafting pop-ups that capture and convert.

What if you could collect customer feedback on the effectiveness of your email marketing strategy without having to ask for it? How big do your buttons need to be to get clicked? Which colours catch your audience’s attention best? What subject line buzzwords get you the highest open rates? Enter A/B testing, a data-driven way to fine-tune your design, copy and set-up choices based on customer insights. Keep reading for our complete guide to A/B testing for email, including when to A/B test, how to curate a testing strategy that drives results, and the key elements to put head to head.

Did you know that SMS open rates can be as high as 98%, compared to just 20% for email? With nearly every text message read within the first three minutes of delivery, SMS offers untapped potential for reaching your customers on a direct and personal level. But the real question is, how can you ensure your messages aren't just opened, but also drive conversions and retain customers?