Knowledge Hub

Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.  

Reviving Relationships: The Anatomy of a Winback Flow
Esmé Schmidt Esmé Schmidt

Reviving Relationships: The Anatomy of a Winback Flow

In this blog, we’ll look at the key elements of a successful winback flow and explore how to tailor your approach based on your brand’s needs. After all, keeping the customers you already have is far more cost-effective than chasing new ones. 

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A Step-by-Step Guide to the Email Automation Every eCommerce Brand Needs 
Esmé Schmidt Esmé Schmidt

A Step-by-Step Guide to the Email Automation Every eCommerce Brand Needs 

Email automation is the unsung hero of eCom marketing. Unlike one-off campaigns, flows work quietly in the background, triggered by customer actions to deliver hyper-relevant messages that engage and convert.

In this comprehensive guide, we’ll walk you through the essential email flows every eCommerce brand needs, from foundational to more specialised automations, with examples from leading DTC brands and actionable insights from our in-house Klaviyo experts.

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Behavioural Segmentation: The Key to Smarter Email Marketing 
Esmé Schmidt Esmé Schmidt

Behavioural Segmentation: The Key to Smarter Email Marketing 

Have you ever wondered why some of your emails hit the mark while others fall flat? It’s not always about the copy or design, but instead, sending the right message to the right people at the right time. In this blog, we’ll look into how behavioural segmentation works, why it’s a must-have for your email strategy and the specific KPIs it can improve. We’ll also break down the different types of behavioural segmentation so you can start segmenting like a pro. 

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The Anatomy of a Welcome Series
Esmé Schmidt Esmé Schmidt

The Anatomy of a Welcome Series

Your welcome series is your chance to show customers who you are and what you’re about while guiding them toward their next step, whether that’s exploring your products, completing a purchase, or simply getting to know your brand. An excellent welcome email doesn’t just inform; it starts a relationship with every customer.

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Emails going to spam? Here’s why and how to fix it
Esmé Schmidt Esmé Schmidt

Emails going to spam? Here’s why and how to fix it

Ever sent an email you were sure would blow up your sales, only to see dismal open rates and little engagement? Chances are, your emails are going straight to the dreaded spam folder. 

In this post, we’ll cover why email deliverability matters, how to spot issues, and what you can do to fix them—just in time for BFCM!

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VIP Email Campaign Ideas to Boost Loyalty and Increase Lifetime Value
Esmé Schmidt Esmé Schmidt

VIP Email Campaign Ideas to Boost Loyalty and Increase Lifetime Value

Your VIP customers are the backbone of your brand. They’ve already shown their loyalty, and now it’s your turn to show some appreciation. 

In this post, we’ll explore a few creative ideas for deepening your relationships with highly engaged customers and keeping them coming back for more. Because we all want to feel special sometimes.

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