Social media is all about grabbing attention in the moment and drawing potential customers in, while email focuses on building lasting connections. Combined, they create a well-oiled machine that keeps your audience engaged at every touchpoint. 

The busiest time of the year for eCommerce is right around the corner — Black Friday Cyber Monday (BFCM) is the most anticipated annual shopping event, and now is the time to start preparing. 

Your welcome series is your chance to show customers who you are and what you’re about while guiding them toward their next step, whether that’s exploring your products, completing a purchase, or simply getting to know your brand. An excellent welcome email doesn’t just inform; it starts a relationship with every customer.

Learn how to use quizzes to boost conversions, strengthen customer retention, and give your holiday marketing a personal touch—all with data your customers are happy to share.

Ever sent an email you were sure would blow up your sales, only to see dismal open rates and little engagement? Chances are, your emails are going straight to the dreaded spam folder. 

In this post, we’ll cover why email deliverability matters, how to spot issues, and what you can do to fix them—just in time for BFCM!

We’re going to break down exactly why personalised emails aren’t just a nice-to-have but a necessity for any brand serious about building customer loyalty. Plus, we’ll share some tips on how you can start personalising your emails. 

Your VIP customers are the backbone of your brand. They’ve already shown their loyalty, and now it’s your turn to show some appreciation. 

In this post, we’ll explore a few creative ideas for deepening your relationships with highly engaged customers and keeping them coming back for more. Because we all want to feel special sometimes.

As a business owner or marketer, it's easy to focus on acquiring new shoppers, but retaining those hard-won customers is where true long-term success lies. This is where retention metrics come in, providing crucial insights into how well your business is doing to keep customers engaged. Keep reading as we reveal the top retention metrics you should pay attention to and all the strategies you need to improve them.

Ever noticed how some subscribers just seem to fade away, like the last rays of the sun on a nice evening? Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.

Without customer acquisition your business would not grow—and we’ve got more than a few tips to help in this area. But be careful not to overlook the goldmine you’re already sitting on: your existing customers. Luckily, your magic potion for increased loyalty lies just at your fingertips, in your email marketing strategy.