How to Grow Your Subscriber List
As Black Friday and Cyber Monday (BFCM) loom, the spotlight often lands on crafting irresistible deals and eye-catching campaigns. But there's an equally critical component that could make or break your BFCM success: your email and SMS subscriber lists.
An inbox bursting at the seams with promotions can't work its magic if your audience isn't paying attention. With industry studies revealing a steep drop in customer engagement over time, an engaged and growing subscriber list isn't just nice to have; it's a necessity. But how do you ensure your message resonates amid the BFCM frenzy?
Why growing your subscriber list is crucial
Expanding your email and SMS lists is like setting the stage before the grand performance of Black Friday sales. It's about transforming casual browsers into engaged subscribers, ready and waiting for your BFCM deals.
And the timing couldn't be more perfect. The BFCM season brings a surge of traffic to your doorstep—an untapped opportunity to convert fleeting visits into lasting connections.
1.Mastering the Art of Popups
Popups, when used correctly, are the most powerful tool for growing your lists. The key lies in crafting popups that aren't just visually appealing but offer incentives, perfectly timed to grab visitor attention. Here's how to make use of them effectively:
Irresistible Incentives
Craft your popups around the question: What's in it for the customer? Tempt them with a sneak peek into your biggest sale of the year or exclusive early access offers. The goal is to present an offer so compelling that subscribing becomes a no-brainer.
Gamifying the Experience
Interactive, gamified popups can boost engagement and leads. The idea is to create a fun experience while collecting subscriber information. However, make sure these popups are not overwhelming and are integrated with the user's browsing experience.
Timing and Placement
Implementing tab-triggered popups allows visitors to interact with your content first and then subscribe. This respects the user's browsing space and facilitates a more organic subscription process.
Dual-Channel Sign-Ups
Make sure to include options for email and SMS when designing your popups. If this isn’t something you’ve previously implemented, target current email subscribers in the lead-up to Black Friday with popups encouraging them to join your SMS list.
Exit-Intent Popup
Exit-intent popups capture the attention of users thinking about leaving your site. By offering a last-minute incentive, such as a special discount for BFCM, you can convert hesitant visitors into subscribers while keeping them around for longer.
A/B Testing
Experiment with your pop-ups. With interchangeable imagery and messaging, A/B testing can reveal surprising insights about what resonates best with your audience. A brighter image or a certain colour could boost sign-up rates.
Final Thoughts
It’s always a good idea to nudge social media users to subscribe to your emails. Contests and quizzes aren’t the only way to do this. Make sure your social strategy is optimised, offering deals and advertising collections through posts and stories and directing users to your store’s site. Increased traffic equals list growth if your popups are popping.