The Benefits of a Back in Stock Flow
Every online shopper has been there. You’ve viewed a product or added it to your basket with every intention of coming back and making a purchase, only to revisit the site and discover that the item you had your eyes on is suddenly out of stock.
Who’s to know if this product will ever be available again? For businesses, this could deter customers from coming back to check on the status of a product and make a purchase.
With Klaviyo, e-commerce stores can set up automated "Back-in-Stock" flows to ensure customers are instantly notified via email when an out-of-stock item they have viewed becomes available again. Giving shoppers the option to subscribe to a back-in-stock notification serves to recover lost revenue in the case of a temporary lack of inventory.
How does Klaviyo’s Back in Stock Automation work?
Shoppers can subscribe to receive back-in-stock notifications upon viewing a product that is out of stock. The user’s data is then stored and linked to their Klaviyo profile. Each contact that signs up for such an alert is categorised into a segment of people waiting for a particular SKU to be available. As soon as the item becomes available, every contact within the segment will receive an email or SMS informing them that the product is ready for purchase.
What’s more, if there is a product that is particularly in demand or a stock that is very limited, Klaviyo can alert customers to new stock in batches. For example, send x5 emails at a time until the list is covered.
This is especially beneficial if your store stocks limited-edition items and you want the first subscribers to have priority. All of this helps to create hype around your products and build customer loyalty.
Benefits of a Back in Stock Flow
Final Thoughts
Strategic inventory management is vital for the prosperity of any e-commerce store. Whether you're an existing Klaviyo user or contemplating using the platform for email and SMS services, we strongly recommend integrating a Klaviyo back-in-stock flow into your marketing strategy.
Back-in-stock automation enables you to reclaim and retain customers effectively. As a trusted Klaviyo partner, we’d be happy to help unlock the full potential of your email marketing strategy and supercharge your growth.
Get in touch to find out more.