Retention marketing that drives more than clicks
We help DTC brands turn one-time shoppers into repeat customers.
No guesswork. No one-size-fits-all. Just strategic email & SMS marketing, loyalty programs, referral systems, and retention-focused campaigns that align with your brand.
What we do best
We design and execute high-impact email & SMS strategies that nurture customers, increase engagement, and maximise retention
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Account Audit
Uncover key insights into your performance, strategy, setup, and industry benchmarks to refine your strategy for maximum impact.
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ESP setup & account management
Experience seamless email and SMS setup, migration, and management for optimal performance.
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Campaign strategy & execution
Align your marketing efforts with your business goals through tailored campaigns to maximise engagement and drive revenue.
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Automated lifecycle flows
Enhance lifetime value and encourage repeat purchases with flows that guide your customers through their entire lifecycle.
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List Growth & Segmentation
Improve engagement and deliverability through advanced segmentation, high-converting pop-ups, and diligent list maintenance.
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Designs & Copywriting
Captivate your audience with custom-crafted copy and visually engaging designs that resonate with your brand’s voice and are optimised for performance across all devices.
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Analytics & Optimisation
Maximise your campaign effectiveness with detailed analytics, A/B testing, and optimised timing to increase conversion rates, and other important metrics.
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Monthly reporting
Get clear, actionable reporting with in-depth analysis empowering you to continuously enhance your marketing efforts.
Powered by industry-leading platforms
Expanding your tech stack for retention & engagement
We help you bridge gaps in your retention strategy and introduce you to the right partners, integrating loyalty, referral, and engagement solutions with data-driven personalisation.
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We design and optimise VIP programs and reward-based strategies that encourage repeat purchases and lasting engagement.
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Our structured referral programs incentivise advocacy and nudge customers toward word-of-mouth endorsements, resulting in organic growth for you.
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Engage customers at every stage of their buying journey through quizzes, surveys and personalised recommendations to enhance the customer .
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Integrating reviews and UGC to build trust, we strengthen your brand’s credibility and drive more conversions.
See what retention-first marketing can do
Ready to captivate your audience?
Let us craft the perfect email strategy for you!
Whether you’re establishing new partnerships or venturing into agency collaboration for the first time, our experts grasp your objectives with bespoke solutions that not only meet but exceed your targets.
hello@melusine.studio
London, WC1