As a business owner or marketer, it's easy to focus on acquiring new shoppers, but retaining those hard-won customers is where true long-term success lies. This is where retention metrics come in, providing crucial insights into how well your business is doing to keep customers engaged. Keep reading as we reveal the top retention metrics you should pay attention to and all the strategies you need to improve them.

Ever noticed how some subscribers just seem to fade away, like the last rays of the sun on a nice evening? Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.

Without customer acquisition your business would not grow—and we’ve got more than a few tips to help in this area. But be careful not to overlook the goldmine you’re already sitting on: your existing customers. Luckily, your magic potion for increased loyalty lies just at your fingertips, in your email marketing strategy.

Capturing the attention of your audience is both an art and a science, particularly in building your email marketing lists. Enter the email pop-up, a marketer’s necessary evil. While annoying by reputation, these little automated windows hold a lot of power when it comes to growing your subscriber base. In this guide, we take a look at these components to offer our insights and best practices for crafting pop-ups that capture and convert.

What if you could collect customer feedback on the effectiveness of your email marketing strategy without having to ask for it? How big do your buttons need to be to get clicked? Which colours catch your audience’s attention best? What subject line buzzwords get you the highest open rates? Enter A/B testing, a data-driven way to fine-tune your design, copy and set-up choices based on customer insights. Keep reading for our complete guide to A/B testing for email, including when to A/B test, how to curate a testing strategy that drives results, and the key elements to put head to head.

Did you know that SMS open rates can be as high as 98%, compared to just 20% for email? With nearly every text message read within the first three minutes of delivery, SMS offers untapped potential for reaching your customers on a direct and personal level. But the real question is, how can you ensure your messages aren't just opened, but also drive conversions and retain customers?

Open rates might give a glimpse into how many eyes see your message, but it's the click-through rate (CTR) that reveals the effectiveness of your call to action, content relevance and overall engagement strategy.

In this blog, we unpack all the strategies for elevating your click-through rates, from crafting irresistible CTAs to personalising your content. Let’s get those contacts engaged.

In the e-commerce world, browse and cart abandonment are dreaded by every retailer yet inevitably faced. It seems that no matter how great your products are and how engaged your customers are, most interest won’t result in conversions. While the likelihood of browse and cart abandonment is high, so are the rates of re-engagement when your email flows are used effectively to win back window shoppers.

Love is in the air (if you’re into that sort of thing) and while Cupid readies his arrows, your e-commerce store should be bracing for impact. But how do you make your online store stand out in a crowded inbox alongside all the retail giants?

The ticket is to craft messages that resonate, engage, and convert while encompassing all walks of love. Dive into the art of irresistible Valentine's Day emails to make your e-commerce store a go-to destination for gifting, self-love, soul-searching, and everything in between.

Trust and authenticity are what make referral programs such powerful tools for organic growth. We delve into our top tips for making your referral emails irresistible with platforms like Okendo, Smile.io, ReferralCandy, and Referral Rock. Let’s get into it.