From promotional texts and alerts to personalised reminders, SMS is a fantastic way to supercharge your automations and we’re here to show you how. You might not have sent a text message yourself in years, but in the world of marketing, we say it’s not time to give up on SMS just yet.

There's no guarantee your emails will stand out, you need a fine-tuned campaign strategy for this, but the health of your email list also plays a big role in the effectiveness of your campaigns. This comes down to the so-called “cleanliness” of your list. So what is list cleaning? How do you do it? And what are the best practices for streamlining this task? Keep reading as we get into all this and more.

From segmentation to personalisation, timing to content, flows to campaigns, get into the nitty gritty with us over how to utilise your BFCM success to its full advantage.

How do you measure the success of your email marketing campaigns? Let's dive into the top 8 email marketing metrics you need to monitor, why they matter, and how you can improve them.

If there’s one thing we know about online shopping, it’s that the customer journey is far from over at checkout. The post-purchase experience is a make-or-break moment in e-commerce, one that dictates whether your brand will be a fleeting encounter or a long-term relationship in your customer's life.

The festive season is fast upon us and when it comes to your email marketing strategy, the question isn't just about participating in the holiday rush but standing out in inboxes overflowing with festive offers.

In the world of email marketing, the Call-to-Action (CTA) button is the unsung hero. CTAs provide a sense of direction to your emails, and that direction isn't always about making a sale.

In this blog, we'll look at a mix of Black Friday and Cyber Monday strategies, from clever discounting to non-discount promotions to provide you with a range of innovative ways to captivate your customers this BFCM season.

As Black Friday and Cyber Monday (BFCM) loom, the spotlight often lands on crafting irresistible deals and eye-catching campaigns. But there's an equally critical component that could make or break your BFCM success: your email and SMS subscriber lists.

Amidst the torrent of promotional emails and limited-time offers, one question persists: how can your brand cut through the noise and resonate with discerning shoppers?