Open rates might give a glimpse into how many eyes see your message, but it's the click-through rate (CTR) that reveals the effectiveness of your call to action, content relevance and overall engagement strategy.

In this blog, we unpack all the strategies for elevating your click-through rates, from crafting irresistible CTAs to personalising your content. Let’s get those contacts engaged.

In the e-commerce world, browse and cart abandonment are dreaded by every retailer yet inevitably faced. It seems that no matter how great your products are and how engaged your customers are, most interest won’t result in conversions. While the likelihood of browse and cart abandonment is high, so are the rates of re-engagement when your email flows are used effectively to win back window shoppers.

Love is in the air (if you’re into that sort of thing) and while Cupid readies his arrows, your e-commerce store should be bracing for impact. But how do you make your online store stand out in a crowded inbox alongside all the retail giants?

The ticket is to craft messages that resonate, engage, and convert while encompassing all walks of love. Dive into the art of irresistible Valentine's Day emails to make your e-commerce store a go-to destination for gifting, self-love, soul-searching, and everything in between.

Trust and authenticity are what make referral programs such powerful tools for organic growth. We delve into our top tips for making your referral emails irresistible with platforms like Okendo, Smile.io, ReferralCandy, and Referral Rock. Let’s get into it.

From promotional texts and alerts to personalised reminders, SMS is a fantastic way to supercharge your automations and we’re here to show you how. You might not have sent a text message yourself in years, but in the world of marketing, we say it’s not time to give up on SMS just yet.

There's no guarantee your emails will stand out, you need a fine-tuned campaign strategy for this, but the health of your email list also plays a big role in the effectiveness of your campaigns. This comes down to the so-called “cleanliness” of your list. So what is list cleaning? How do you do it? And what are the best practices for streamlining this task? Keep reading as we get into all this and more.

From segmentation to personalisation, timing to content, flows to campaigns, get into the nitty gritty with us over how to utilise your BFCM success to its full advantage.

How do you measure the success of your email marketing campaigns? Let's dive into the top 8 email marketing metrics you need to monitor, why they matter, and how you can improve them.

If there’s one thing we know about online shopping, it’s that the customer journey is far from over at checkout. The post-purchase experience is a make-or-break moment in e-commerce, one that dictates whether your brand will be a fleeting encounter or a long-term relationship in your customer's life.

The festive season is fast upon us and when it comes to your email marketing strategy, the question isn't just about participating in the holiday rush but standing out in inboxes overflowing with festive offers.