RealScience Athletics
Case Study: Increased subscriptions, more revenue
RealScience Athletics wanted to grow their subscription model without impacting one-time sales. Our team came up with a targeted email marketing strategy focused on long-term customer loyalty, turning nearly 20% of buyers into subscribers in just 90 days.
Our Approach
We added dynamic content blocks to 6 of 22 email campaigns to promote the benefits of subscribing. These blocks were tailored to specific customer segments, highlighting incentives such as discounted first orders and flexibility of terms.
The Brief
RealScience Athletics needed to boost their newly launched subscription model without cannibalising one-time sales. The challenge was to introduce subscriptions in a way that felt relevant and appealing to their audience.
The Outcome
RealScience Athletics successfully turned nearly 20% of buyers within the tracked period into subscribers by integrating dynamic subscription offers into targeted campaigns. This strategy increased conversions and built long-term customer loyalty through recurring revenue.
253
new Recharge subscribers in 90 days
1,315
total conversions
60.7%
all new subscriptions
What RealScience Athletics say about us
"Melusine Studio are a breath of fresh air. They’ve helped us increase turnover by +45% in the last year by building out a number of automated flows and 8 campaigns per month. They’re true professionals and great to work with. They take all the hassle out of the process. It’s been a very hands-off process which is extremely helpful as my team and I are busy working on other areas of the business. Every month they find new ways of optimising the emails, pop-ups and other areas of our Klaviyo account. I feel confident they’re always squeezing everything they can out of this side of the business. Thank you Mélusine, Plamen and the team for all of your help."
Sean Nalewanyj - Founder